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Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot

Emergent strategy

Strategic readiness

A WIL and a way: integrating authentic learning experiences to develop work-ready communication students

Autoethnography: the story of 'doing a MOOC' or knowing 'the beast' from within

Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election

Talking back: reflecting on feminism, public relations and research

Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption

Situating a new voice in public relations: the application of positioning theory to research and practice

Positioning theory and strategic communication: a new approach to public relations research and practice

Positioning theory and strategic communication: a new approach to public relations research and practice

Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners

Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations

The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing

Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice

The HPV school vaccination program: a discourse analysis of information provided to parents

A provisional conceptual framework for intentional positioning in public relations

Ready, aim, fire: key messages in public relations campaigns

The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques

Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use

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